The Singapore-based arm of Japanese electronics giant NEC Corp. has introduced an RFID-enabled card to improve service for buyers of NEC mobile phones.
The credit card-sized NECare Customer Card has a 13.56 MHz passive RFID tag from Infineon Technologies and adheres to the ISO 15693 standard. The tag's 2 kilobits of memory contain a unique ID number, nothing more, while more detailed information on each registered customer—such as customer name and address, purchase history, warranty program and service records—will be stored in NECSAP's own corporate database.
An RFID interrogator installed near the entrance of the NECare Center in Singapore identifies customers by reading their NECare cards, but there are no readers installed at the stores that sell NEC phones. (In Singapore, NEC mobile phones are mainly sold through telecommunication shops that also carry other brands.) On Dec. 21, NECSAP launched the card and began registering customers who mail in their printed warranty cards. The company also started publicizing the launch of the NECare through Singapore media and on the NECare website. In the future, the firm expects to extend the scheme to include other products such as NEC notebooks, computers and projectors. Moreover, the company expects to introduce the RFID NECare Customer card across Asia.
Summary article courtesy: RFID Journal , Photo courtesy: NECSAP
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